How Refraze was born
How Refraze Was Born
In 2006, Ann Fowler had a creative idea for a Christmas party with her book club friends. She decided to hide ornaments around the house, much like an Easter egg hunt, and handed out strips of paper with popular Christmas songs and sayings that had been reworded. The challenge? To see who could decipher the "Refraze" first! (For example, "Quiet Evening" would be the song Silent Night.)
As the weeks went by, Ann’s friends started calling, asking to borrow the strips of paper for their own family gatherings—they wanted to play the game at their parties, too! She soon realized this could be more than just a holiday tradition; it had the potential to become a nationally known game. At first, I was skeptical, but eventually, I came around to the idea—and just like that, Refraze was born!
The Elvis Incident: A Lesson Learned
When we launched the Pocket Pack line in 2008 (originally called Fun Packs), we included an Elvis Pack featuring a picture of the King himself on the cover. Well, it wasn’t long before we received an official letter from the Estate of Elvis Presley—a big, bold "CEASE AND DESIST." It turns out they weren’t thrilled with us using his image without permission. Lesson learned! We quickly swapped out the cover for a '57 Chevy instead. Sorry, Elvis—we made sure not to repeat that mistake with our Beatles Pack!
Innovative Design
We pay attention to every detail in our design process, from visual appeal to game mechanics, to provide players with an immersive and enjoyable gaming experience.
Quality Materials
Using only the best materials, our games are built to last, ensuring that players can enjoy them for years to come.
Endless Fun
Our ultimate goal is to create games that bring joy and entertainment to players, fostering memorable moments and laughter.
Our Journey So Far
Bringing Joy Through Games
ReFraze was born from a passion for fun and creativity in gaming. Since its inception, we have been dedicated to providing players with engaging and exciting game experiences that challenge the mind and spark laughter. Our commitment to innovation and quality has made ReFraze a beloved choice for game enthusiasts of all ages.
Our Mission
At ReFraze, our mission is to entertain and inspire players through unique and captivating gameplay. We strive to bring people together, foster creativity, and create memorable moments through the power of our board games.
How Refraze Became a Travel Game
During the early stages of developing Refraze, we handed out prototypes to friends, asking for their feedback. One couple told us that their 8-hour road trip to Atlanta flew by while playing the game. Curious, I asked how they played with just two people. Their method was simple: the passage covered the hint and answer with the cover card and asked the question, while the driver tried to guess the Refraze aloud. Then, they worked together to guess the phrase. Bingo! That’s when we realized—we had more than just a party game, we had the perfect travel game!